Master the art of social media calendar planning

Social media content creation is huge, and so are the ways to plan your content. Because you are the leader of your internet adventure team, introducing new and beautiful posts to hungry eyes, it is important that you have a plan of action. One of the best ways to master the art of social media calendar planning is to use a calendar… yes, a calendar. But there are so many options out there – which one is best for you?

What is a social media calendar and do I really need one?

It’s important to think strategically before whipping out your digital and metaphorical social media paintbrush. A social media calendar can help you do this and improve your social media marketing presence. When your calendar is accurate, you actually have more time and energy to be creative. A social media content calendar will describe what posts are coming up and when they will be posted.

Note that content calendars and editorial calendars are different. To learn more, take a look our article on the best editorial calendar tools. A short comparison from the piece says that an editorial calendar deals only with written work, while a content calendar can “all forms of digital marketing collateral, including graphics, video content or even audio (such as podcast episodes).”

Having an eagle eye view of what social media channel content will be posted is valuable to most teams. For example, this kind of clarity helps editorial and other creative departments understand your schedule and work more...