MarTech Interview With Tal Jacobson, GM at CodeFuel – MarTech Series

Tal Jacobson, General Manager at CodeFuel chats about the evolution of search advertising in this quick catch-up with MarTech Series:

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Welcome to this MarTech Series chat, Tal, tell us about yourself and your journey in the B2B-tech market, we’d love to hear about your role at CodeFuel…

I’ve been in the online business for over 25 years now. I was lucky enough to be part of some of the most successful companies, among them Micromedia (acquired by Adobe), ICQ (acquired by AOL), McCann Erickson, SimilarWeb, and Now CodeFuel, which is part of the Perion Network family.

CodeFuel is the Search Technology Division of Perion Network (NASDAQ: PERI), and I joined the company four years ago as the General manager.

CodeFuel is probably one of the biggest supply partners for some of the most well-known Demand partners in the world. To put it simply, we provide technological solutions for Publishers that enable them to show to their loyal customers ads from companies such as…

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