Marketing strategy and advertising campaigns of Maybelline

Maybelline has achieved great success through its strategic and inclusive marketing efforts and engaging advertising campaigns. From harnessing the influential power of computer generated imagery, making the audience believe there are huge eyelashes on trains and buses in London, to unforgettable influencer marketing campaigns like Maybelline x Ryan Vita.

In this blog post, we will showcase the best and most memorable Maybelline ads and analyze Maybelline’s advertising strategy. Fasten your seat belts; we’re ready to take off in Maybelline’s advertising universe!

Maybelline’s marketing strategy

Maybelline’s marketing strategy revolves around embracing diversity, empowering individuals and emphasizing the quality and aspects of its products. The brand recognizes that beauty comes in all forms and aims to cater to a wide variety of consumers regardless of age, ethnicity or body type. By positioning itself as an inclusive brand, Maybelline has successfully connected with diverse audiences and created a sense of belonging and empowerment. For example, it has worked with influencers from the LGBTQIA+ community, and it is not one of the brands that produces only skin products within the light range. Maybelline is known for its diverse range, which caters to all skin tones.

Looking for more beauty brands that provide people with a wide variety of skin products? FENTY is one of them. Check out our blog post on FENTY’s marketing strategy and start learning about another...