Marketing in a recession: How to avoid 5 common mistakes – Search Engine Land

It’s hard not to be anxious about the macroeconomy right now.

Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress and performance pressure.

These emotions may help some marketers achieve hyper-focus. But they’re also leading many to make hasty decisions that run counter to the short- and long-term health of their businesses.

In this article, you’ll learn some common mistakes marketers make and more thoughtful alternatives that will position brands to survive and thrive over the long haul.

Mistake 1: Cutting instead of reducing

You’ve likely heard that marketing is a flywheel.

What that means, especially with major platform algorithms’ self-learning capabilities, is that cutting spend implies a hard reset that will have last ramifications well beyond the time it takes to turn campaigns back on.

What to do instead

Wherever possible, keep…

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source: https://news.oneseocompany.com/2022/11/18/marketing-in-a-recession-how-to-avoid-5-common-mistakes-search-engine-land_2022111836027.html

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