Marketing giant ‘admits it listens to your conversations to sell targeted ads’ – Search Engine Land
Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising.
Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs, and smart speakers.
The agency has coined this capability “Active Listening” and has been actively pitching this service it to advertisers, showcasing the feature on its website, reports 404.
Why we care. Amid the worldwide push for enhanced privacy, including measures like the phasing out of third-party cookies, these statements have caught the PPC community off guard. Many are now speculating about potential repercussions, signaling a warning to the broader industry.
SEO consultant Gelnn Gabe responded to the report on X, writing: “This will not end well.”
Google Ads expert, Steve Huskey, added: “Textbook definition of invasion of privacy.”
How it works. CMG allegedly…
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source: https://news.oneseocompany.com/2023/12/15/marketing-giant-admits-it-listens-to-your-conversations-to-sell-targeted-ads-search-engine-land_2023121553632.html
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