Marketing Automation Tools (That Save You Time)

Marketing automation tools improve the efficiency of your business by automating boring, repetitive tasks, meaning you can focus on more important things.

Here are my (and the Ahrefs team’s) top tools that help you work smarter—not harder.

Many SEOs dream of automating their business, but how much of SEO can you actually automate?

Let’s take alook.

Ahrefs’ SiteAudit

Ahrefs’ Site Audit saves you time by running scheduled crawls of your website on a daily, weekly, or monthly basis.

• To schedule a crawl, simply click on + New project.

• While your website is being crawled, click on the cog in the right-hand corner, then click on Edit settings.
• You should then see the below screen where you can schedule your crawls.

Ahrefs Alerts

Ahrefs Alerts allow you to track how your brand is mentioned online as well as tracking your website’s backlinks. Manually tracking alerts is not an efficient use of anyone’s time. So you should set thisup.

Here’s how you doit:

• Click on More in the top navigation
• Click on Alerts in the drop-down menu
• Select where you want to send alerts for Backlinks, New keywords, or Mentions
• Click on + Newalert

Here’s an example of me setting up an automated alert to track backlinks for ahrefs.com.

If you want to go further and track specific changes to a website, you can use a tool like Visualping to dothis.

My colleague, Michal Pecánek, uses Visualping. Here’s what he likes aboutit:

Visualping keeps track of...