Marketers are going to have to wait for search advertising on TikTok – Digiday
“It’s really interesting that people are coming to TikTok and searching for information, but we don’t have an ad format to sell against search at the moment,” Kris Boger, general manager, U.K., global business solutions at TikTok told Digiday.
Advertisers can buy ad inventory that appears alongside searches, but it’s not like Google where marketers can bid on specific keywords and phrases related to their products or services. Instead, marketers can only create a blocklist of keywords that they want to avoid, letting the algorithm, video descriptions and content match ads with audience searches.
Simply put, search advertising on TikTok is an abstract concept — one that has almost come as an afterthought to a natural evolution in the way people use the app. Sure, TikTok is known for entertaining the masses with its viral dance videos and comedy skits. But for younger people, the video app is increasingly a search engine too. They’re using the algorithm, which personalizes the videos…
The post Marketers are going to have to wait for search advertising on TikTok – Digiday first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/05/21/marketers-are-going-to-have-to-wait-for-search-advertising-on-tiktok-digiday_2023052145070.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.