Markacy Becomes Agency of Record for Scheid Family Wines – The Bakersfield Californian

NEW YORK–(BUSINESS WIRE)–Oct 18, 2022–

Markacy, a digital strategy and marketing firm headquartered in New York City, became the Agency of Record for the globally distributed grapes-to-glass wine company Scheid Family Wines. Markacy’s work will be focused on driving growth for several of Scheid’s key brands and creating a unified digital go-to-market strategy for the Scheid organization.

“The wine industry is evolving and customers are expecting more of the experience they receive when shopping for other products, where digital touchpoints, the brand and the community help provide product education and a way to have 1-on-1 communication with the brand. In the current three-tier model of wine distribution, many customers don’t have that 1-on-1 relationship with brands. Direct-to-consumer provides a new opportunity for Scheid Family Wines and other wineries to cultivate relationships with customers and grow their customer base and community,” said Tucker Matheson, Co-Founder of…

Read Full Story: https://www.bakersfield.com/ap/news/markacy-becomes-agency-of-record-for-scheid-family-wines/article_42fdc582-125a-53be-ae35-f59c1a23def1.html

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