Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch – Search Engine Land

Google Discover is one of the most sought-after traffic sources by publishers, while also being one of the most confusing from a visibility standpoint. For many, it’s an enigma. For example, some publishers I help receive millions of clicks per month, while others receive absolutely none. And a ton of traffic can turn into no traffic in a flash, just like when a broad core update rolls out. More on that soon.

Google has explained that it’s looking for sites that “contain many pages that demonstrate expertise, authoritativeness, and trustworthiness (E-A-T)” when covering which content ranks in Discover. Strong E-A-T can take a long time to build up, or so you would think. For example, when a new site launches and has no history, no links, etc., it often can take a long time to cross the threshold where it can appear in Discover (and consistently).

That’s why the case study I’m covering in this post is extremely interesting. I’ll cover a brand-new site, run by a well-known person in…

Read Full Story: https://searchengineland.com/lucid-visibility-how-a-publisher-broke-into-google-discover-in-less-than-30-days-from-launch-case-study-385234

The post Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/05/18/lucid-visibility-how-a-publisher-broke-into-google-discover-in-less-than-30-days-from-launch-search-engine-land_2022051820114.html

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