LTA and Verkeer join global Correct the Internet campaign – Lawn Tennis Association

LTA

The LTA and digital marketing and SEO agency, Verkeer, have today announced their support of ‘Correct the Internet‘, a campaign to highlight and correct inaccuracies in internet search results and improve the visibility of sportswomen.

The campaign raises awareness of male bias related to sport in search engine algorithms, provides tools to allow anyone to correct inaccuracies and aims to find and correct as many incorrect search results as possible.

The objectives of the campaign align with awareness raising work we undertook in March 2022 regarding gender search bias. A report commissioned by the LTA revealed a heavy male skew in the results of generic search queries about tennis players, contributing to reduced visibility for women’s sport and reenforcing perceptions that sport is more for men than women.

While tennis is traditionally regarded as a leader in equality in sport, there are still many areas where further progress is needed, as we highlighted in 2022 and now the…

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source: https://news.oneseocompany.com/2023/03/06/lta-and-verkeer-join-global-correct-the-internet-campaign-lawn-tennis-association_2023030641526.html

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