Lost in the parking lot: Avoiding parked domain dead ends – Advertising Standards Authority
“Holiday Packages Are Almost Being Given Away”
“Unsold Sofas Selling For Nearly Nothing”
“Killer New EVs With Longest Range And Most Power”
Sound too good to be true? The ASA has recently published three upheld rulings about ads making the above claims and more, following proactive investigations into ads for parked domain websites.
You can read them in full here: Red Gobo Inc., Person(s) Unknown t/a Nimble and Person(s) Unknown t/a pr.couches-sofas-94612.com.
What are parked domains?
A parked domain is a website that has been purchased but has not been thoroughly developed. There are legitimate reasons why a domain may be “parked” – for example, to protect the domain name from being used by others.
Parked domain websites are sometimes monetised by hosting ads and driving traffic to the website using other ads, often using content discovery networks. Ads for parked domains tend to use attention-grabbing headings to attract clicks. Consumers are then directed to a site that contains…
The post Lost in the parking lot: Avoiding parked domain dead ends – Advertising Standards Authority first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/06/07/lost-in-the-parking-lot-avoiding-parked-domain-dead-ends-advertising-standards-authority_2023060745807.html
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