Looking for an agency for your website redesign?

Making the decision to redesign your website can be overwhelming, regardless of the size of your business. With many creative agencies to choose from, how can you choose the right partner to make your website look great and be a long-term asset to your business?

When in doubt, choose an SEO agency

Most skilled agencies can deliver a beautiful website with a streamlined process to deliver your most valuable conversions. However, this is not all that should be considered when approaching a redesign. As you consider your options, I advise you to look at the agency’s claims about how your website will be found. Will you rank high on Google for key search terms and drive more organic traffic than before? Will pages be optimized according to Google’s ever-changing algorithm and will it please crawling bots? That, in a nutshell, is the difference between a generic creative agency and a marketing-focused agency that offers an SEO-optimized website.

Below, I’ve outlined key benefits of an agency that prioritizes SEO, and why it matters for a website redesign.

Choose an agency that builds SEO basics on your website

Many creative agencies offer website redesign capabilities without optimizing for SEO. They deliver a beautiful visual product, but don’t perform keyword research or adhere to common SEO best practices when building the site. Not only can it hurt your website’s launch, but it will cause irreparable damage to a company that relies on that website for the majority of...