Lookback: Google launched the Penguin algorithm update 11 years ago – Search Engine Land

It’s been 11 years since Google launched one of its most significant algorithm updates, Penguin. Here, we’re looking back over more than a decade of Penguin.

Find everything you want to know about Google’s Penguin algorithm update – what it is, why it was launched and its impact – plus Search Engine Land’s coverage of Penguin from 2012 to 2021.

What was the Google Penguin update?

The Google Penguin update was an algorithm update launched on April 24, 2012, to combat webspam techniques. Penguin’s primary focus was link building, keyword stuffing and general webspam.

The war against webspam wasn’t new as Penguin followed the Panda and Page Layout algorithm updates.

All of these updates had a common goal – to reward high-quality content and sites in search that provided a great user experience and fulfilled search intent. Penguin was an extension of these efforts.

It was thought that Penguin affected 3.1% of queries in English and around 3% of queries in German, Chinese and Arabic. To…

Read Full Story: https://news.google.com/rss/articles/CBMiQ2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vZ29vZ2xlLXBlbmd1aW4tYWxnb3JpdGhtLXVwZGF0ZS0zOTU5MTDSAQA?oc=5

The post Lookback: Google launched the Penguin algorithm update 11 years ago – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/04/24/lookback-google-launched-the-penguin-algorithm-update-11-years-ago-search-engine-land_2023042443909.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.