Location Page Strategies for SEO Success

What Is a Location Page?

A location page is a page on your website specifically optimized to target a particular geographic locale or region. Chain stores, restaurants, banks, and local service providers all commonly use location pages as part of their overall SEO strategies.

For example, here’s a location page from NannyPod, a babysitting service targeting Boston, MA:

Location pages target consumers interested in a local business. They can help increase the chances of appearing in local Google search results and drive customers to your website.

What Is Location Page SEO?

Location page SEO is the process of optimizing location pages for keywords relevant to a local business. These keywords often include the specific region and the services or products offered.

For example, a plumber in Los Angeles might optimize their website for keywords such as:

• Plumber Los Angeles
• Plumbing Los Angeles
• Best plumber in Los Angeles
• How to find a plumber in Los Angeles

Location page SEO aims to increase visibility to local audiences (through area-specific search terms), enabling you to generate more website traffic from those regions.

These pages can prove valuable when integrated into a comprehensive local SEO strategy, offering potential benefits to those willing to invest time and resources.

How to Create Successful SEO-Driven Location Pages

To create successful, SEO-driven location pages, follow these 12 steps:

1. Target the Right Keywords

If you want effective location pages, it...