Local SEO Trends in 2023: What You Need to Know

As we all know by now, SEO is not static. In this rapidly changing environment, staying ahead of the trends can mean the difference between a highly profitable year, instead of a transitional year.

In short, some of the most important local SEO trends in 2023 will be:

1. Switch to GA4
2. User experience (UX) is everything
3. The impact of reviews
4. Search features, rich results and schema
5. Found outside of Google

What is Local SEO?

Like us in us recent blog“Local SEO is a component of SEO strategy that focuses on optimizing your business’s ability to rank for a specific location or region in local search results for all search engines.”

For many of our clients, local SEO is the bread and butter of their new business acquisition, making it more important than ever to know what the future holds.

Switch to GA4 – The importance of local SEO in 2023

As you may have heard, in July 2023, Google will pause all data collection from Universal Analytics (UA) properties. This means that if you do not already have the latest version of Google Analytics, GA4, set up on your site, you will need to follow this guide or one of the many out there to do it yourself, or you can contact our team who can save you the time and headache by doing it for you.

As my fellow SEO Jess put it in her blog “Upgrading Google Analytics to GA4: What you need to know“, GA4 offers “new features, updates to the user interface, and provides an entirely new way to view and analyze data, with a stronger focus placed...