Local Search Engine Marketing: A Comprehensive Guide – June 30 … – NNN NEWS NIGERIA

With the increasing popularity of the internet and the rise of online shopping, local businesses face fierce competition to stand out. Local search engine marketing (SEM) has emerged as a valuable tool to help businesses increase their visibility and attract more customers in their specific target geographic area.

What is Local SEM?

Local SEM is the process of optimizing a business’s online presence to improve its visibility and rankings in search engine results pages (SERPs) for local searches. It involves targeting specific geographical keywords, leveraging local directories and listings, and implementing various digital marketing strategies to reach local customers effectively.

The Importance of Local SEM

Why should businesses invest time and resources in local SEM? The answer lies in the evolving consumer behavior. According to Google, around 46% of all searches have a local intent, with users searching for products or services near their location. This trend highlights the…

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