Live commerce to virtual try on: Flipkart revamps app to woo customers – Business Standard

Flipkart is introducing a host of new features through design changes on its app to serve different sets of customers that explore e-commerce this festive season. The aim is to provide shoppers with an improved and enhanced customer experience on the Flipkart app.

The completely revamped experience is focused on visual design, ease of navigation, easy discoverability of deals and products, and an immersive and interactive experience with live commerce. Flipkart is also undertaking significant design changes on its mobile app, including the introduction of a grocery tab to enhance the user experience to make it more intuitive and simple to navigate.

“The first 100 million online customers came from the metros and the next 500 million will come from tier-2 cities and beyond. And this is where a lot of our innovation lies in essentially making the app seamlessly work for a very diverse country,” said Bharath Ram, senior vice-president, user activation and retention at Flipkart, in an…

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source: https://news.oneseocompany.com/2022/09/09/live-commerce-to-virtual-try-on-flipkart-revamps-app-to-woo-customers-business-standard_2022090929819.html

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