Link juice: Is it the new snake oil of Google SEO? – Search Engine Land

Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not?

I wondered about the context and doubted whether it was true. There are different opinions.

After Barry Schwartz shared the news on LinkedIn, a lively debate ensued. Even Moz and SparkToro founder Rand Fishkin chimed in on the comments saying, “Maybe link juice is real after all. Maybe y’all should write more about it!”

On link juice and bad SEO advice

When he dismissed link juice, Mueller was answering a question about outgoing links. He essentially ignored the original question and solely responded to the undesirable “link juice” mention.

While Mueller is usually neutral in his tone this time he came close to a rant on Twitter:

• “Anything that talks about ‘link juice’ should be ignored.”

This is nothing new. He’s just reiterating what he expressed in the past more than once.

Here’s a similar quote from his Twitter account back in…

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The post Link juice: Is it the new snake oil of Google SEO? – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/11/23/link-juice-is-it-the-new-snake-oil-of-google-seo-search-engine-land_2022112336304.html

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