Link Building Tips For An Ecommerce Website

Every successful website will have a good link building strategy in place. So, if you run or own an ecommerce website, it’s a good idea to have a well-thought-out strategy in place that focuses on building lots of high quality, relevant links. The good news is, having an ecommerce website does provide some additional opportunities for links that other websites don’t. In this blog post, we’ll explore some of the prospects to gain good, high-quality links that will help raise awareness for your business and move the needle in the rankings.

Link building opportunities for ecommerce businesses

There are a few general link opportunities an ecommerce website can submit to, some of which we’ve highlighted below.

Online shopping profiles and directories

There are plenty of profile and directory sites that list shopping websites; these will provide some good quality backlinks for your website. There are likely to be several niche shopping directories to help you get some good relevant links.

Supplier websites

If you own an ecommerce store, it’s highly likely that you’re supplying products from various suppliers or manufacturers. Often, these websites will have a ‘where to buy’ or ‘our stockists’ page which is the perfect opportunity to earn a quality backlink to your site.

For even better results, try to earn a link from this page to the exact category page on your site which sells those products. This is a hyper-relevant link as the brand itself is now linking to your site –...