Link Building Outreach for Noobs

Link outreach is the process of contacting other websites to ask for a backlink to your website.

For example, here’s an outreach email we sent as part of a broken link building campaign:

In this guide, you’ll learn how to get started with link outreach and how to get better results.

How to do link outreach

Link outreach is a four-step process:

1. Find prospects

No matter how amazing your email is, you won’t get responses if it’s not relevant to the person you’re contacting. This makes finding the right person to contact equally as important as crafting a greatemail.

Who to reach out to depends on your link building strategy. Here’s a table summarizing who you should find for the following link building tactics:

As a quick example, here’s how you would find sites likely to accept your guestposts:

1. Go to Content Explorer
2. Enter a related topic and change the dropdown to “Intitle”
3. Filter for English results
4. Filter for results with 500+words
5. Go to the “Websites” tab

This shows you the websites getting the most search traffic to content about your target topic.

From here, you’d want to look at the Authors column to prioritize sites with multiple authors, as this suggests that they may accept guestposts.

If you want to learn how to find prospects for different link building tactics, I recommend reading the resource below.

2. Find their contact details

Once you’ve curated a list of people to reach out to, you’ll need to find their contact information.

Typically, this is...