Lifespan of an article: How it’s impacted by traffic source, topic, and … – What’s New in Publishing
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When does news become old news?
In an age where readers receive real-time notifications every time news breaks, how long can we expect a given article to hold an audience’s attention, and does it differ depending on what the story’s about or the time of day that it’s published?
To find out, our Data Science team looked into the amount of time it takes an article in our network to accumulate the majority of its pageviews. For additional context on the factors that influence an article’s lifespan, we also investigated how the primary traffic source, the topic of the article, and even the time of publication affects readership. Here’s what the data shows.
A new meaning for the 24-hour news cycle
Drawing from our research on how the 80/20 Rule applies to pageviews and engagement, we are defining an article’s lifespan as the time it takes to reach 80% of its pageviews over the course of the first week after publication.
When we look at the…
The post Lifespan of an article: How it’s impacted by traffic source, topic, and … – What’s New in Publishing first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/07/14/lifespan-of-an-article-how-its-impacted-by-traffic-source-topic-and-whats-new-in-publishing_2023071447616.html
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