Lexlab’s Alfie Lagos puts paid search to the test – AdNews
Lexlab director Alfie Lagos
We use an enterprise subscription to ChatGPT and unfortunately the test group is only being offered to personal accounts for now. So whilst I am on the list, I only got there later as I had to manually do this via my old non business account.
The alignment of Search and Large Language Models (LLM) to give more insightful answers makes total sense, and I suspect that just like the battle between Yahoo, Google, Alta Vista (and more) in the early ‘00s where Google eventually rose to the top via their superior results and algorithm to dominate the market, we’ll see something very similar happen with GPT based searches.
A recent test we did (included below) shows it already rivals Google for insight and accuracy of results. And the reality is that since the early 2000s, search (from an advertising perspective) hasn’t really evolved that much outside of adding featured snippets, videos, imagery in the results. Sure, it’s now using ML and much more…
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