Leveraging digital to augment customer experience in the new millennium – ETCIO
The digital economy has engendered multiple opportunities for businesses across sectors. The financial sector, in particular, has been widely affected by the digital revolution. Leveraging data analytics and advanced technological tools to curate personalized customer experiences is gradually becoming a mainstream practice in the industry. In the wake of this paradigm shift, customer centricity and hyper-personalization of platforms have become the leading priority for businesses, given the increased inclination of the general population towards digital adoption. To augment customer experience in the digital-first ecosystem, leveraging solutions that optimize customer engagement and digital content delivery is imperative.
Among all sectors, financial services are governed by personal touch points to develop customer trust in the product and benefits of a brand. Today, distinguished brands in the BFSI space are harnessing the power of digital to ensure zero lapses in customer service…
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source: https://news.oneseocompany.com/2022/10/31/leveraging-digital-to-augment-customer-experience-in-the-new-millennium-etcio_2022103134775.html
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