Leveraging AI For Buyer-Centric Strategies To Effectively Engage B2B Buyers – Search Engine Journal
Investments in AI have reached unprecedented levels.
According to a World Economic Forum report, the global AI infrastructure market was valued at $35.42 billion in 2023, and projected to reach $223.45 billion by 2030.
Our own Q4 2024 market research indicates that 55.4% of B2B marketing teams are investing in AI to automate and analyze data to produce actionable buyer and buying group engagement and accelerate conversions.
However, this rapid adoption has revealed a key challenge: the lack of cohesive strategies for these unprecedented investments.
Microsoft’s 2024 Work Trend Index Annual Report echoes this, revealing that 60% of leaders are concerned over their organization’s AI strategy, while 59% are uncertain about AI’s impact on productivity.
For B2B marketers, the real opportunity lies in leveraging AI-optimized data analysis, combined with AI agents, to enable buyers more effectively in a market defined by complex buying journeys and large, defensive buying groups.
The…
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