Letter: Google’s antitrust case raises searching questions for Chrome – Financial Times
Robert Armstrong ponders who might want to buy Google’s Chrome browser (Unhedged, November 22). The question, of course, arose not because Google is looking for a buyer, but because the US Department of Justice proposed the divestiture as a remedy in the continuing antitrust trial against the company.
A suitable buyer would have two things — one easy to find, one hard: money and a plan to a viable search alternative to Google’s. Money is easy, because despite Chrome being valued at up to $20bn, there are plenty of mega-corps in the US that can afford it.
Turning Chrome into a gateway for non-Google search is the tricky part. The obvious contenders are companies that already have a search engine and deep pockets. The problem is that there is only one such company: Microsoft. Giving Chrome to Microsoft would be a perverse outcome given that the company has for more than 15 years tried and failed to convince users about its search offerings.
Amazon and Apple could also be possible…
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