Leasing Study by Yardi Shows SEO Lowers Apartment Marketing … – PR Newswire
Data indicates SEO drives 144% more leases for 91% less spend than ILS advertising
SANTA BARBARA, Calif.,, March 29, 2023 /PRNewswire/ — REACH by RentCafe , a digital marketing agency by Yardi, studied lease acquisition data from 261 apartment properties nationwide over three months to determine whether SEO or ILS advertising is more effective at generated leases. The study found that SEO greatly outperformed ILS, generating 144% more leases for 91% less marketing spend during that time.
Data analysts compared the effectiveness of expert search engine optimization to paid placements on internet listing sites for rentals. SEO outperformed all ILS advertising sites combined – including Apartment Guide, Apartments.com and Zillow – to deliver the highest lease volume at the lowest cost.
Participants in the study spent $234,900 on REACH SEO and got 2,683 leases, resulting in a $87.55 cost per lease. By comparison, they spent $1.06 million on ILS placements and got…
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source: https://news.oneseocompany.com/2023/03/29/leasing-study-by-yardi-shows-seo-lowers-apartment-marketing-pr-newswire_2023032942750.html
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