September 14, 2023  SEONews

Lawyer objects to claims about how much Google pays Apple to be default search engine – 9to5Mac

A lawyer representing Apple has objected to claims made in court about how much Google pays the Cupertino company to be the default search engine on iPhones and other devices.

The objection was made in a major antitrust case against the search giant, which could see the Department of Justice force the breakup of the company into separate businesses …

Google pays Apple to be default search engine

Google has for many years paid Apple increasingly large sums of money to be the default search engine on iPhones and other Apple devices.

In other words, if you enter search terms in the combined address and search bar, that search will be carried out on Google, rather than a competing search engine like Bing or Duck Go Go.

That brings Google a huge amount of traffic, enabling it to profit from the ads and sponsored results appearing alongside search results. Not only that, but because Apple customers tend to have more disposable income than Android users, it’s especially valuable traffic…

Read Full Story: https://news.google.com/rss/articles/CBMiOmh0dHBzOi8vOXRvNW1hYy5jb20vMjAyMy8wOS8xNC9ob3ctbXVjaC1nb29nbGUtcGF5cy1hcHBsZS_SAQA?oc=5

The post Lawyer objects to claims about how much Google pays Apple to be default search engine – 9to5Mac first appeared on SEO, Marketing and Social News | OneSEOCompany.com.



source: https://news.oneseocompany.com/2023/09/14/lawyer-objects-to-claims-about-how-much-google-pays-apple-to-be-default-search-engine-9to5mac_2023091450171.html

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