Last Year’s Google Ranking Factors Changes, Explained – Search Engine Journal
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This is an excerpt from SEJ’s Ranking Factors 2023 ebook with changes and updates to bring it up to date. SEO changes quickly!
Ranking factors are getting more difficult to fully categorize.
Today, Google uses the terms “systems” and “signals” more than “ranking factors.”
Google says, about how it ranks results:
“Google uses automated ranking systems that look at many factors and signals about hundreds of billions of web pages and other content in our Search index to present the most relevant, useful results, all in a fraction of a second.”
There are multiple ranking systems, and they all make use of different combinations of signals.
Google is (and has been for some time) shifting away from a model where a collection of quantitative factors determines ranking.
Instead, Google…
The post Last Year’s Google Ranking Factors Changes, Explained – Search Engine Journal first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/02/08/last-years-google-ranking-factors-changes-explained-search-engine-journal_2024020854136.html
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