Last Call: 5 Tips To Capture Last Minute Ecommerce Sales – Search Engine Journal

From countdown timers to gamification tactics, here’s how to create urgency and tap into last minute conversions.

Gift giving is like targeting in digital marketing. You’re attempting to “message map” the perfect gift based on what you know about the person while sticking to an agreed-upon budget.

For some, this is a delight, and they knock out all their shopping in the weeks (or months) leading up to Black Friday or Cyber Monday.

Then there’s the other 79%.

Klarna surveyed 40,000 U.S.-based shoppers who bought at least one gift during the holiday season and found that 79% waited till the last two weeks before Christmas to make their purchases.

As marketers, this is fantastic news, as it means our success or failure isn’t contingent on one really good weekend.

We can plant seeds throughout the holiday season and all year-round to entice shoppers to convert with last-minute campaigns.

To make the most of that buying behavior, we need to ensure a solid digital presence and operational…

Read Full Story: https://www.searchenginejournal.com/last-call-ecommerce-tips/410334/

The post Last Call: 5 Tips To Capture Last Minute Ecommerce Sales – Search Engine Journal first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/05/20/last-call-5-tips-to-capture-last-minute-ecommerce-sales-search-engine-journal_2022052020271.html

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