Kroger Leverages Personalization to Win Share of Food Spend From Restaurants Amid Rising Prices – pymnts.com

The rise in food costs, while bad news for consumers, has its advantages for grocers. With price concerns causing many to be more deliberate about how they spend their money, grocers can leverage their low prices relative to restaurants to hold onto their increased share of consumers’ total food spending.

“With most people consuming meals at home, and grocery stores continuing to capture the majority share of stomach, it’s more important than ever that we provide customers with flexibility on how they choose to shop with us,” Rodney McMullen, chairman and CEO of Kroger, the United States’ largest pure-play grocer, told analysts on a call Thursday (Dec. 2) discussing the retailer’s Q3 2021 results. “We have the right seamless ecosystem in place to meet our customers’ evolving needs.”

Omnichannel options are key for grocers, given that while most consumers still prefer in-person shopping, a major contingent also seeks out digital options. Research from PYMNTS’ study “What Consumers…

Read Full Story: https://www.pymnts.com/news/retail/2021/kroger-leverages-personalization-to-win-share-of-food-spend-from-restaurants/

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