Koto’s Ecosia rebrand catalogues the diversity of tree species around the world – It’s Nice That

Koto has launched a rebrand of Ecosia, a search engine harnessing the profit from web searches to plant trees. Working with Adrian Johnson to produce illustrations that visualise the ecological regeneration the brand focuses on, Koto’s creative director Tim Williams and managing director Johann Laeschke tell us about the ins and outs of the work.

From the get-go, the aim behind the project was to broaden Ecosia’s brand from search engine to a more “holistic offer” as the brand is branching out into new areas, Johann and Tim explain. With no strict remit on what could change, and after looking at competitors to see “where the visual equity lied for Ecosia”, Koto landed on two interlinking ideas to guide the work: “Power the regeneration” and “Never Neutral”. Ecosia’s new look is wonderfully easy on the eye with a multitude of growing trees – a concept that also played out brilliantly on another tree planting app brand from How&How this year. Though, for Koto, the approach came…

Read Full Story: https://www.itsnicethat.com/news/koto-ecosia-graphic-design-160822

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source: https://news.oneseocompany.com/2022/08/16/kotos-ecosia-rebrand-catalogues-the-diversity-of-tree-species-around-the-world-its-nice-that_2022081627427.html

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