KOL: The intersection of Search Engines and Social Media – Raleigh News & Observer
KOL stands for Key Opinion Leader. Key opinion leaders are people with influence and often act as a point of reference for a group or people they connect with. Opinion leaders are often looked up to as examples of both character and competence, and consequently, their words and actions carry a great deal of weight.
A KOL or person of influence in a specific field can help introduce others to new concepts, approaches, services, or products, helping speed up the process of its widespread adoption. Social media has also been a significant plus in identifying the ideal influencer to engage with, but finding one who fits your niche can be tricky.
KOL: The platform
We recently became aware of the platform KOL (KeyOpinionLeaders.com), which serves as an intersection between a search engine and social media. It is a free service platform to look up a key opinion leader within your field of interest, or you can even look one up by name. KOL has two free product lines: key opinion leaders in…
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source: https://news.oneseocompany.com/2023/02/09/kol-the-intersection-of-search-engines-and-social-media-raleigh-news-observer_2023020940454.html
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