Kiran Saini joins Wisconsin Watch as audience director – Wisconsin Newspaper Association
Wisconsin Watch is pleased to announce the hiring of Kiran Saini as our first audience director.
Saini comes to Wisconsin Watch from the Detroit Free Press, where she was audience development manager. She began her new role on Jan. 23.
Saini will work across our website, social media, newsletters and other news products to connect with an expanded and more diverse audience. Her work will focus on developing and implementing strategies that grow a loyal Wisconsin Watch audience in a manner that leads to increased revenue.
In addition, Saini will advise our nonprofit partner, Milwaukee Neighborhood News Service (NNS), on audience growth strategies for the website and social media platforms. And she will help develop audience growth strategies for our joint News414 project, which provides interactive texts to serve residents’ information needs on issues such as food, jobs and housing; engages the public in person and on social media; and informs accountability reporting by NNS and…
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