Kia’s Logo Is So Confusing That 30K People Google ‘KN Car’ Every Month – The Drive
Kia’s new logo has hundreds of people Googling the brand incorrectly every day.
Last year, Kia decided that it was going to bring the brand into the 21st century. And it did exactly that by revamping its logo into something a bit more modern—gone is the old circular logo and in is the new look. There’s just one problem: people can’t seem to actually read it on a car.
I know that you’re thinking that a single Reddit post doesn’t prove that people are confused. But dear reader, it’s not just one Reddit post (there are a few, actually). According to search engine trend statistics, it turns out that around 30,000 people in the U.S. are actively trying to figure out what the “KN car” actually is…every single month.
This interesting statistic was originally pointed out by Ashwinn Krishnaswamy on Twitter. Ashwinn noticed that search data on ahrefs showed a huge uptick in people searching for “KN car” around March 2021, which was just a few months after the news of a new logo went live….
The post Kia’s Logo Is So Confusing That 30K People Google ‘KN Car’ Every Month – The Drive first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/11/21/kias-logo-is-so-confusing-that-30k-people-google-kn-car-every-month-the-drive_2022112136200.html
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