Khalifa Fund for Enterprise Development releases UAE Consumer Survey Report – Emirates News Agency

ABU DHABI, 7th June, 2022 (WAM) — Khalifa Fund for Enterprise Development has released the results of the UAE Consumer Survey, which was aimed at gaining key insights on consumer behaviour across multiple areas, including marketing, social media, digital media, e-commerce, retail, food and nutrition.

The report will help provide reliable data to encourage entrepreneurship within the country and serve SMEs with valuable consumer behaviour data.

The survey consisted of 1,884 respondents from a wide demographic that accurately represents the UAE’s population.

According to the report’s marketing and social media data analysis, 40 percent of the respondents stated that they find online advertising to be intrusive and unhelpful while another 40 percent of those surveyed said they’re neutral towards advertisements as long as they also receive high-quality and free content in return.

Subsequently, 35 percent of the respondents said they did not favour receiving online adverts based on…

Read Full Story: http://wam.ae/en/details/1395303055178

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