Keyword research for SEO: 6 questions you must ask yourself – Search Engine Land
Creating content is a demanding job. The creative process takes hours, and great content is wasted if people don’t find it. If you publish content online, you must do keyword research for SEO.
The challenge? The metrics SEOs traditionally use for keyword research – such as keyword difficulty scores and search volumes – are unreliable.
If all this is true, what should we do to research keywords effectively?
Let’s explore keyword research for SEO and the questions you must ask yourself to create content that will rank in SERPs.
Question 1: How does my audience search for my product/service?
If you want your content to be discovered by your audience then you need to use the words and phrases they’re searching for to find you.
The best way to discover how your customers use language around your product or service is to talk to them directly. Or, talk to the sales and customer service teams who have conversations with customers daily.
Question 2: What problems do your buyers need to…
The post Keyword research for SEO: 6 questions you must ask yourself – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/03/03/keyword-research-for-seo-6-questions-you-must-ask-yourself-search-engine-land_2023030341403.html
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