Keyword Mapping for SEO: Guide + Free Template

What is Keyword Mapping?

Keyword mapping is an SEO strategy that involves tactically assigning target keywords to pages on your site. And document your decisions in a keyword map.

Like this:

The goal is to match each keyword to the page that best satisfies seek intent— ie what the searcher is looking for.

Because this is the page that has the best chance of ranking high search engine results pages (SERPs).

Why is keyword mapping important in SEO?

Keyword mapping is important in SEO because it helps you optimize your site structure and content.

Google looks for keywords (or search terms) on your page to determine if it is relevant to the user.

If Google doesn’t find the keyword on your page, you may find it harder to rank.

If Google finds the keyword on multiple pages that serve a similar purpose (ie duplicate or near-duplicate pages), it may struggle to identify the best result. This problem can lead to query cannibalizationwhich can harm your position potential.

By mapping keywords to their most relevant pages (or creating new pages accordingly), you can:

• Optimize pages for the most relevant keywords
• Prevent query cannibalization
• Identify and fill content gaps on your site

Ultimately to get higher visibility in relevant SERPs.

How to do keyword mapping

Here’s how to do keyword mapping in three steps:

1. Download the keyword mapping template

Open us up keyword mapping template and click “Make a copy.”

(You must be signed in to Google first.)

The button will...