Keyword difficulty in SEO guide: Everything you need to know – Search Engine Land

Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a powerful metric when you understand its potential.

It can help you to make educated decisions about your prospects of ranking for specific terms, allowing you to make tactical choices that underpin your SEO strategy.

Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results.

What is keyword difficulty?

Keyword difficulty is a metric that quantifies how competitive a keyword is and, therefore, how challenging it’s likely to be to rank for it. It is displayed as a value from 1 (low competition) to 100 (extremely high competition).

What does the score tell you?

Keyword difficulty in SEO tells you how difficult it’s likely to be to rank for a particular keyword in relation to the strength of the competition. However, there’s no standard for calculating the difficulty or competition to rank for a particular keyword.

Various tools measure it…

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