Journalism jargon: A guide to the best and worst journo lingo – Press Gazette

On old Fleet Street, widows and orphans were not welcome. A marmalade dropper or a “f*** me, Doris” very much were – and could make for a splash, or at least a page lead. They might even warrant a dog’s dick and would likely prompt a disco or two at the BBC the following morning. As long as the story wasn’t spiked or, to use Sky News parlance, biffed. In those days, anything likely to “go viral” was to be treated with caution or avoided altogether.

For an industry that specialises in the clear communication of information, journalism is a particularly jargony trade. A couple of weeks ago, when I tweeted out a request for peers to share with me the best and worst examples of journalism jargon, I was inundated with more than 100 responses. Having worked for newspapers, magazines and websites for more than ten years, I’m slightly ashamed to admit that many of the submissions had me flummoxed: wob? Flong? Dateline? And don’t get me started on broadcast, with its ascots, LiveUs and…

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