John Mueller On Keyword Domain Names And Branding For SEO – Search Engine Journal
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In a recent discussion on Reddit, a user inquired about the advantages of using keyword domain names for SEO to improve visibility for a specific phrase.
The user shared an example of utilizing a domain like “swimsuits.com” for selling swimsuits, a keyword with over 10,000 monthly searches in their country.
John Mueller, Google’s Search Advocate, offered a response that should help marketers decide on the best approach for SEO.
Are Keywords In Domain Names A Ranking Factor?
The big question: do relevant keywords in a domain name offer additional advantages in Google Search?
Mueller’s response was direct and insightful. He advised against relying on keywords in domain names for long-term SEO strategy.
“A keyword domain name is not going to give you any recognizable SEO advantage on Google.”
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