Jin Jiang, Leading Hotel Giant in China, Embarks on Hotel … – Travel Wires
This collaboration emphasizes the pivotal role of sustainability in meeting the changing demands of travelers and preserving our planet.
The announcement was made during the inaugural visit of Julia Simpson, President & CEO of WTTC, to China. The meeting took place in Shanghai, where she met with Mr. Simon Zhang, President of Jin Jiang International.
The Hotel Sustainability Fundamentals initiative was conceived in response to a resounding call from leading global hotel brands. Its objective is to establish fundamental sustainability criteria that all accommodation providers, encompassing hotels, guesthouses, and tourist lodgings, must meet as a baseline standard, irrespective of their size.
Sustainability is an urgent global concern, and this initiative represents a significant stride towards attaining a more sustainable and inclusive future in the hospitality sector. Destinations, industry associations, travel agencies, and investors endorsing this initiative are heeding the…
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source: https://news.oneseocompany.com/2023/10/09/jin-jiang-leading-hotel-giant-in-china-embarks-on-hotel-travel-wires_2023100951094.html
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