Japan’s Nikkei aims for greater subscriber engagement through new … – WAN-IFRA
By Chee Jing Yee
Founded in 1876 in Japan, Nikkei is a news publisher focusing on business and economic news. In 1950, the Nikkei 225 was created, referring to the current leading index of Japanese stocks.
Amidst the seismic shift towards digital content consumption, Nikkei embarked on its digital journey in 2010, pioneering digital subscriptions for news publishers in Japan.
In 2015, Nikkei’s acquisition of The Financial Times triggered a transformation in the former’s digital subscription practices through an exchange of insights, and has since constantly adapted to stay ahead of the competition.
Nikkei’s target demographic population comprises of white-collar professionals aged 20 and above who live in urban areas.
In 2019, Nikkei started offering 1 month free trials and in-app purchases, resulting in a notable increase in new subscribers. However, it also led to an increase in churn rates.
“We needed to pay more attention to customer engagement and retention,” Mia Kataoka,…
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source: https://news.oneseocompany.com/2023/11/29/japans-nikkei-aims-for-greater-subscriber-engagement-through-new-wan-ifra_2023112953123.html
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