Is TikTok the new Google? Some Gen Zs think it’s even better – CNA
SINGAPORE: When aspiring concert photographer Celestina Gimino wanted advice on breaking into the industry, she looked to TikTok for help.
Networking and photography tips from the app helped the 21-year-old successfully land several jobs, including one to photograph singer-songwriter Boy Pablo for his concert in Singapore before the gig was cancelled.
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Ms Gimino isn’t the only one going to TikTok for answers despite concerns in some quarters over the reliability of information on the platform.
Gen Zs – those born roughly between the late 1990s and the early 2010s – are now using the social media platform for more than just entertainment.
“We’re seeing a significant shift with many Gen Z users favouring TikTok over Google for their searches,” said Singapore Polytechnic’s digital marketing and analytics lecturer Jonathan Lok.
“This trend reflects the evolving digital environment and their distinct preferences,” he added.
For Google, whose name has become a byword for…
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source: https://news.oneseocompany.com/2023/12/30/is-tiktok-the-new-google-some-gen-zs-think-its-even-better-cna_2023123053890.html
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