Is TikTok coming for Google with its new search ad offerings? – Marketing Interactive
Social media platform TikTok has been building out its search products over the last few years and now, it is taking it one step further by allowing advertisers to directly target its search results page.
“The search ads campaign is a TikTok ad campaign that uses keywords to help you reach people searching for specific terms related to your product or service,” said TikTok.
The search ads campaign essentially enables you to have control over ads targeted uniquely and exclusively to the TikTok search results page.
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“There’s a dedicated campaign creation flow for creating search campaigns in TikTok Ads Manager. You can manage budgets, target specific keywords, and upload creative assets for each campaign,” said TikTok, adding that you don’t need active ads in other campaigns to use the search ads campaign.
This is a huge step up for TikTok which has been commanding search for a while now. In fact, more and more…
The post Is TikTok coming for Google with its new search ad offerings? – Marketing Interactive first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/09/26/is-tiktok-coming-for-google-with-its-new-search-ad-offerings-marketing-interactive_2024092658427.html
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