Is the TikTok search bar the new Google? Students weigh in – KARE11.com

Students at the University of Minnesota say they’ll turn to the popular app for recipes, shopping, and resume help.

MINNEAPOLIS — For more than a decade, saying you’re going to “Google something” has been synonymous with simply doing an internet search. But now, you might need to add another, unlikely “search engine” to the list: TikTok.

While there’s no public data just yet, in July at a FORTUNE tech conference in Colorado, Google senior vice president Prabhakar Raghavan referenced the company’s internal research showing TikTok is rising as a contender in search query options.

“[In] studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search; they go to TikTok or Instagram,” Raghavan said. “The [search] journey begins in different forms than before.” Those statistics were later confirmed by a company spokesperson to TechCrunch.

The notion of TikTok’s search use among youth was also recently explored in the…

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