Is The Privacy Sandbox Ready To Play?; ChatGPT Will License … – AdExchanger

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Unboxed

The Chrome Privacy Sandbox is sorta-kinda-finally ramping up to testable scale. And Google is signaling more clearly that the training wheels are almost ready to come off.

Chrome 115 went live for Android on Wednesday and will be available to all users over the next week.

This is big news because Chrome 115 greatly expands the pool of people who are potentially reachable via Privacy Sandbox products, such as the Topics API and the Attribution Reporting API.

And there’s also movement in other quarters.

The IAB Tech Lab just released a new VAST feature, which was developed with participation from Google, so a publisher’s video ads will sync with the Chrome Attribution Reporting API once it’s available.

The Google Ads team also recently published its own tests with the Chrome Privacy Sandbox and is advocating for adoption. (There’s an awkward dance occurring as Google Ads pretends that it’s like any…

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