Is rank tracking dead? Why Google’s new rules are changing the game – Search Engine Land
Google just made a move that disrupted rank tracking, potentially increasing costs and changing how search visibility is measured.
In January, Google implemented a requirement for JavaScript to render search results, which significantly impacted SEO tools that rely on scraping.
(You may recall there was suddenly a great deal of volatility in the SERPs that was initially attributed to another update. Still, it turned out to be a disruption in data collection that was causing the reports to be all over the place rather than the rankings fluctuating.)
This change raises questions about the future of rank tracking and how SEOs can adapt.
While some are ready to declare rank tracking “dead,” the reality is more complicated.
So, what exactly happened now?
Google “introduced” (read: “sprung upon everyone with no warning”) a requirement for JavaScript to render search results, making traditional scraping techniques significantly more difficult.
Since most SEO tools need to scrape the SERPs…
The post Is rank tracking dead? Why Google’s new rules are changing the game – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/02/06/is-rank-tracking-dead-why-googles-new-rules-are-changing-the-game-search-engine-land_2025020660074.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.