Is Google Making Another Push Into Ecommerce? – Search Engine Journal

Google is reportedly gearing up for another strong push to conquer ecommerce. Here’s what you need to know to get prepared.

A report from Bloomberg suggests Google getting ready to take another run at retail giant Amazon with a renewed determination to conquer ecommerce.

Ecommerce is a “division [Google] has tried and failed to figure out many times before,” the report reads.

If Google is getting serious about ecommerce again, why would it work out any different this time?

For one, there’s a new VP in charge since the last time Google made a strong push into ecommerce.

Prabhakar Raghavan, a senior Vice President at Google who oversees Search, Maps, and Ads, gave everyone a glimpse of his vision at this year’s Google I/O conference.

Raghavan’s influence over Google’s retail strategy dates back to his promotion in 2020, which is around the time Google got rid of the fees it used to charge for online purchases.

Bloomberg describes Raghavan’s vision as “anti-Amazon.” Retailers have to…

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