Is Google Dying? Or Did the Web Grow Up? – The Atlantic

One of the most-used tools on the internet is not what it used to be.

A few weeks ago my house had a septic-tank emergency, which is as awful as it sounds. As unspeakable things began to burble up from my shower drain, I did what any smartphone-dependent person would: I frantically Googled something along the lines of poop coming from shower drain bad what to do. I was met with a slew of cookie-cutter websites, most of which appeared hastily generated and were choked with enough repetitive buzzwords as to be barely readable. Virtually everything I found was unhelpful, so we did the old-fashioned thing and called a professional. The emergency came and went, but I kept thinking about those middling search results—how they typified a zombified internet wasteland.

Like many, I use Google to answer most of the mundane questions that pop up in my day-to-day life. And yet that first page of search results feels like it’s been surfacing fewer satisfying answers lately. I’m not alone; the…

Read Full Story: https://www.theatlantic.com/ideas/archive/2022/06/google-search-algorithm-internet/661325/

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