Is EAT still important to content writers in 2023?

If you’ve had any exposure to digital marketing since as far back as 2014, chances are you’ve heard of Google’s EAT guidelines: expertise, authority, and trustworthiness. Although Google emphasizes that content that demonstrates these factors does not have a direct impact on ranking, it is incredibly helpful for content creators to keep these guidelines in mind, as it greatly helps search to provide users with useful, people-first contentwhich is essential.

Update on EAT guidelines

Even if you’ve forgotten the exact meaning behind Google’s EAT guidelines, chances are you already adhere to them if you’re a good writer or have decent writers on your team. Your brand probably already demonstrates expertise and authority through your service or product offerings and FAQs or blog content, and credibility comes with things like up-to-date, accurate content that actually helps your site visitors. Here’s a quick overview of what each element of EAT entails, before looking at how it has evolved to include ‘experience’ as well.

Expertise

Google rewards content written by experts with a high level of expertise in their field. This means that content writers must demonstrate their knowledge by providing accurate, informative and informative content that is based on research and data.

via GIPHY

Authority

Google rewards websites that have a high level of authority in their niche. This means that content writers must build a strong reputation and demonstrate their authority by...